For Christ's sake, they turned a $60,000 film into $240 MILLION in profit!! Enough said. It was, in short, pure fucking genius and a brilliant hoax wrapped around a little gem of a movie.

It was just like popping in a home video. When you first saw the movie there was no intro, no title sequence, no music, no hint of Hollywood. There were fake documentaries on multiple networks proclaiming the historical truth of The Blair Witch. You had to have been there (and I don't mean crawling around in your fucking diapers or coloring on manila paper) to remember how loud the fucking buzz was on that movie. You have to be of a certain to really even appreciate what that first film accomplished. It was also a pretty damn scary movie a master class on tension building without a musical score, crazy effects, or even a damn monster on display. There was so much more that the original succeeded at, though: it gave hope to a generation of filmmakers with the drive (but not the cash) that you can make a movie on a modest budget and be as auteur as you want to be. That alone merits some serious 'film cred' as a heavy hitter both in and out of the genre. The 1999 original birthed an entirely new genre of film. The shadow that this new film stands under is pretty damn considerable. It's impossible to review Adam Wingard's revival of the Blair Witch story without having a grasp of what the original 'Blair Witch Project' not only meant at the time it came out but what effect it had on horror and Hollywood at large.

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